We’re going to run through a service called CrazyEgg.com. What CrazyEgg.com does is show you what visitors are doing on your website. They have plans for as little as $9 a month, and if we just take a look at one of he websites we have tested inside of CrazyEgg, basically you just put one small line of code on your website, and it analyzes where on your website people are clicking. And gives you a very easy to look at visual representation of visitor activity.
Obviously you’ve got things like Google Analytics, which will give you very detailed information. But CrazyEgg is a very good way just to have a quick look in a nice visual way of what’s going on. So as the webpage loads up, you’ll see all these boxes all over the site. These represent clicks. Different colors represent hot spots. And you can click the box, and it tells you the number of clicks that have taken place in that region. If we click them all, it will run through all of the referring websites that have got people to this point.
In the case of Google and the search engines, it’ll tell you what keyword they used when they got here to get to the website. So in Google you’ll see that silk flowers was used to get to the website, and then they went here. So it gives you a great representation of what’s going on.
But the best part, in my opinion, is to click on the heat map. And now we can see this fantastic display which just shows you very quickly what’s being clicked on the most. You can see that the words here, artificial flowers are being clicked on the most. The search box is being used, and some of the images, some of the links, and so on. Some of the best selling items we can see are very popular. So it’s a useful tool to find out what your visitors are looking for on your website.
If we scroll up to here, you can also using the list view see very quickly the most popular thing. So we can see there that the search entire store is one of the most popular parts of the website. Single stems and sprays, that’s one of the categories. That’s the most popular. So you can very quickly see which parts people are looking for in your website. And the overlay. Again, you can see what’s popular. And you can see the amount of clicks.
Some of these products got 4 clicks, 7 clicks, and so on. And you can even see for the actual image there that this one’s got 4 clicks. Now this one’s been put as a large featured product on the front page. Yet, the smaller featured items, the spring touch bouquet there has had 7 clicks. It’s had more clicks than this. So perhaps by that, it might make sense to move this into the large featured zone. Because more people are interested in that product than this one.
So it’s that kind of thing you can work out when you see all this data. And you can hopefully move your website around to give your customers what they want a lot easier and make it easier for them to find. With the heat map here, you can see that the search box is very popular. So perhaps it would make more sense to put this over on the left hand side and up there where they can find it more easily.
So that’s crazy egg.com. Join up. Put your website in. And start analyzing your website to see what your visitors are doing. You can also do specific pages within your website. You don’t just have to do the home page. You can do category pages, product pages, and so on. And find out what people are doing on every page of your website. Hopefully you found this video useful. And you can start using CrazyEgg.com now to take a look and see what your visitors are doing.
Thanks for watching!
