This video is going to talk more about twitter and how to use it to gain as many followers as you can in order to get people buying things off your website. It is worth having a separate twitter account for this purpose. You may want a separate one for things like customer care. Obviously that’s great, because it enables people to get hold of you freely and transparently. So you’ve got good customer service there.
But to enable you getting as many followers as possible, it’s worth getting another account. Cause then you can sign up for two accounts and use some automated tools that will enable you to auto follow people and track certain keywords.
Now this is twitter on Twitter.com. But Twitter’s got an API, which means many external services can link into Twitter. And one of those can be seen at SocialOomph.com. Once you’re at SocialOomph.com, they do have a free service, also a premium service. I’m just going to show you what you can do for the meantime with the free service. Here’s SocialOomph, and all you need to do is click the Register Now button.
At this point, all you need to do is type in your username and your password. Then carry on, enter your email address, time zone, and all the other details there including the capture. And then press the free account button. Once you’ve done this, you will get an email. You just need to confirm the link. Now, once you’ve logged into SocialOomph, you will need to enter your Twitter account details. You can add as many Twitter accounts as you want. So if you’ve got more than one ecommerce store, you can have another account for it, which is brilliant.
The first thing I’m going to show is tweets here. And then I’m going to click on New Tweet. If you scroll down, this is the first section to show you. The Tweet section is the information that is going to be shown to your followers. What you can do with this is you can just click the button Save and it’ll Tweet straightaway. But you can also publish a specific date. This will be great if you’ve got any promotions running for a particular time frame. You can tweet at the same time, which means you don’t have to be physically at your computer at midnight when you offer launches.
This will do it all for you. It will install your Tweet, and when the time comes, you literally select the date, and it’ll post it for you. The next thing we’re going ton show you is how to auto follow people that follow you. If you click on accounts here, and then once you do that, click on the list accounts button, you should see your Twitter name down there. Right next to it, there’s an Edit button. Click on that.
And here your Twitter details are. Once a person follows you, you can automatically send them a message, a direct message, which would go into their Twitter inbox. This is a good idea, just to get the ball rolling. You can post a link to your website, maybe post them an offer since they decided to follow you. Just type your message in the send this message button. And if you scroll further down, you can auto follow people. That means when people decide to follow you, you can follow them back. Similarly, there’s an auto unfollow button. So when people unfollow you, you unfollow them.
Now following people who are following you is seen as Twitter etiquette, but obviously you don’t want to be following someone that’s not following you. Because your account’s going to get clogged with messages and it’s going to be hard to keep up. It’s not worth it.
Also in SocialOomph, you’ve got the option to track certain keywords. Let me just show you what I’m talking about here. If you go to the Twitter homepage, you can see here, there are a number of popular topics and here we are at the moment. These are the popular topics, for instance New Moon, the film. If I click on that, you can see anyone that’s written the words new Moon in their Tweet.
And look, you can see, there are so many people, even in the last minute there. Absolutely fantastic! What you need to be doing is searching for keywords. For instance, say that you sold table tennis tables. You need to type table tennis and then search. These are all the people that are talking about table tennis. These are people that are obviously interested in the niche that you sell. So why not decide to follow them?
With SocialOomph you can do this automatically. This is obviously great, because once you do follow them, you can send them a direct message which will give them some details about your website. Since they’re interested in the topic, they’re highly likely to follow you back. And also visit your website, and hopefully buy a product, too.
With Twitter, the people who mention table tennis table, their topics will appear if it is a popular topic on the home page of Twitter and in the trending topics. One thing you’ll find if you do search for people that are talking about table tennis, you may be searching tweets that have got table and tennis, but not necessarily in that order. Quite a lot of people might not be talking about the product that you sell. So it’s not very effective.
One thing Twitter does do is Hash Tags. This is where people specifically tag their Tweet with a topic. Now you can see here, we’ve got one called Who I Am. Things I love. Seen NewMoonAgain. Now if I clicked that, you would know for sure that these people are talking about the film New Moon. Whereas if I was to go on this one, New Moon, this could be any Tweet that mentions the words moon and new and not necessarily in that order.
The trending topics are going to be the places where you’re more likely to find people that are talking about your niche.
It’s also worth contributing to the conversation that happens within the trending topics. Because many people not only follow individual people, they also follow the trending topic conversations as well. So with Twitter, you don’t have to follow someone. You can follow a conversation.
For example, if I go onto this Tweet, this SeenNewMoonAgain, these are all the people that are talking about it. And you can see, some people are actually writing a number of tweets with the SeenNewMoonAgain hash tag. What they’re doing is following the conversation. So why not send a message with your chosen hash tag. Obviously, I’m not saying you should spam other hash tags that are unrelated. You really shouldn’t do that. And Twitter are going to find you out. And chances are you’re going to get reported for spam.
But what you can do is contribute to that conversation. And actually just post a link to your website. It’s relevant content and you’re putting your website out there to people that are not necessarily following you. It’s a great tactic, and as a result, people may then start to follow you. Now all this can be done automatically through SocialOomph on the other tools section. And you can get keyword email alerts. This is a really good feature where you can track a number of keywords.
You can do this as a manual process. You can type in Table Tennis, Snooker Tables, Dartboards, whatever. Anyone that mentions those keywords, all of their Tweets will go in this email to you everyday. So you may decide that you want to peruse them and browse individually, or of course, you can do it automatically as well.
Obviously, if you do things automatically with Twitter, there is a chance you’ll be told that you’re spamming. But if you do things intelligently you should miss out there. Now when you do Tweet, it is worth using SocialOomph for a desktop application such as TweetDeck. Because you want to put links to your website in there, but obviously your website has probably got a long address. And if you’re linking to a product, it might take 60 or 70 characters, which means you haven’t got much of a chance there. So you need to put Bit.ly into your browser and use a shortened web address. I’m just going to show you what that’s like now.
As you can see, it’s a URL shortening tool. As you can see, you just paste in your long address, and it will put in a short one for you. So I’m going to type in www.NetSalesDemo.com. That’s not a lot of characters. There would be more if you were linking to a product. If you just click the shorten button, there you get a shortened link. Just pop that in your Tweet post. That enables you to have loads more characters, promote what you want to promote, and get your message out there.
So there’s the different tools and tips you can use for Twitter. Remember the website address SocialOomph.com. That’s going to be the place you need to go the most. You can channel everything through there. And also one thing it’s worth mentioning. When you do send a tweet to your network, remember to leave enough characters in your Tweet spare so that people can ReTweet it without getting cut off.
For example, this is a Tweet I’ve just wrote. It says, Check out this amazing table tennis table. Just got it in, and it’s going at a special Christmas price too! Hurry now!! And then we’ve got the weblink to our product on our website. Obviously, as you can see 0 there. That means there are no characters left to play with. So if I was to press the update button now, that would Tweet would go to my network. If they wanted to ReTweet it to their network, at the start of the Tweet, it will always append the RT and at your username. So for example, I’m going to do AtnetSalesDemo. This is what will happen. -17 means you’ve gone over by 17 characters, which means that all if not some of your web address will get cut off, and it’s no longer a link.
This is pretty bad. So there’s two options here. Either make sure your Tweet is a lot smaller, leaving enough characters for it to be ReTweeted. Or just pop the link at the start of your Tweet, making sure that none of this could ever cut off.
