This video is going to talk to you about Facebook and how you can use the social network to increase your online presence, get more visits to your website, and as a result more sales.
Most people these days have got a Facebook account. But if you haven’t, just go to Facebook.com, type your details on the right hand side, and click the Green Sign Up button. I’ve got an account already though, so I’m just going to log in at the top right hand part of the page here. Once we have logged in, we’re going to create a Facebook page. A Facebook page is a customizable presence for a business. And it enables you to talk to Facebook users in an easy way.
For instance, any time that you write a message, it will appear on the Wall of all your fans that you have. Which is a great way to send a message immediately to so many Facebook users. I’m going to give you an example of how to set up a page now.
Once you’ve logged in, at the bottom, you should see a link that says advertising. If you click that, and then on the top bar here, you’ve got numerous links. All you need to do is click pages. And here we are. This is where we can create a Facebook page. And as you can see from the description, it’s a public profile that enables you to share your business and products with Facebook users. That’s exactly what you want to do with your webstore don’t you?
So firstly we want to create a page. There’s the green button at the top there. And we just type in some information about our business. We’re going to select the second tab, brand product or organization. We’re going to pop in what we’re all about. So what we’re going to put is home living. And the name of the page we’re going to call Amazing Gaming, and make sure you complete the Captcha as well, by typing in the box there.
We’ve now got an Amazing Gaming page on Facebook. One thing that’s worth realizing is these pages are public. You don’t necessarily have to be a Facebook member to view this page. You can search via the search engine and people can end up on this page. It’s another way to get your site out there. The first thing you can see is you can link your page up to your twitter account. We think that’s a great idea. So if you just click here, you can enable the feature. All you’ve got to do is type in your twitter username and password.
Amazing gaming, click the link to twitter button, and then press the Allow button as well. Now if you’re logged into Twitter already, it won’t ask you for your username and password. I was already logged in there. You can see my Twitter username, and all of the check boxes are ticked, and we’re going to click Save Changes.
This means that any of the changes we make on our Facebook page will be echoed on Twitter. So you’re actually contacting two social networks at once, which saves a lot of time.
Now we’ve enabled our Facebook page to update our Twitter. These are the bare bones of our Facebook page at the moment. You can see that we should be uploading a picture and editing information now. I’m going to upload a quick picture of the Amazing Gaming logo. You’ll see that a browse button comes up there. Just click that, and you can select your logo.
Mine’s on my desktop here, called logo. Yep, there it is. Just double click that, and it’ll upload the picture for you. There’s your picture. So right now, we’re going to click the edit information button on the right hand side. And type in some detailed information about Amazing Game. So let’s click save changes there.
And under detailed information, this is the all important section. We need to link to our website. So type in your website address here. I’m going to type in NetSalesDemo.com. You can write a company overview, a mission statement, and also products as well. Just remember to mainly type in that website link, because obviously you want people linking back to your webstore if you can. So just click the save changes button once you’ve done that.
What you’ll find is when you start getting out there, more fans will join you, and you can communicate with them directly by writing a message on your wall here. So this is our wall. There’s the status box, and I’m just going to put New Pool Table has arrived in stock. It is fab! I could even put a YouTube video attached to that, a weblink, or any I want, even an image. All I’ve got to do is click the share button there, and if you’ve got 100 fans, 100 people will have seen that message instantly.
On the next tab, you can update some photos. At the moment, I’ve only got one in there. But obviously, it would be a great idea to put as many product pictures in there as you can. Similarly if you click the plus button on the right hand side, you can add new tabs too. For instance, there’s a video button there. If you click that, and if you’ve got any YouTube videos on, you can upload the videos, or you can link to videos there. You can browse it, upload your video, and then press open. And this’ll mean your video will be going out to all your fans too.
One thing that’s good with Facebook is there’s loads of apps that you can use together with your Facebook page. One such app is the Facebook notes. This would be a great idea. If you click the plus button here on the right hand side. And you can see notes is already there. Just click Notes. That’ll add another tab there. It says Amazing gaming hasn’t written any notes yet. Of course, that’s true. What you can do is add your RSS feed. You can see there are some links at the top.
If you hover your mouse over where it says notes, and then here it says you can import a blog. So we’re going to click that link here, and we can enter our RSS feed here there. If you scroll down on our website, you should have an RSS link already in our footer, as we did that in one of our tutorials in module 5. There it is. NetSalesDemo.com/RSS. And on it, we’ve got 7 different feeds. There’s new products, special discount products, coupons, and discounts. Or the category feeds individually, like card games, bar furniture, multi games tables, pool tables, table football.
We’re going to do an RSS feed which puts the new products on there. If you click on the Get Feed button on the right hand side there, that’s loaded up our RSS feed in our browser. The URL at the top, you can copy that. You can either right click it and select Copy, or just do Ctrl and C on your keyboard. That will copy on the clip board. And then if we go back to Facebook and right click and paste. Or Ctrl V. There we go. Just tick the box and click Start Importing.
This now means any time you add a new product to Magento, it’s going to appear on your Facebook page as well. This is a great idea. And as you can see, there they are on Facebook. All your products are there. $49.99 for the Venus Bar Stool, etc., There we go. Remember to click Confirm Import button at the top right of the blog. And there we go. In our notes application on Facebook there, we’ve got all our products there. Superb.
Now remember, you can import more than one feed, so you can put one of the other feeds in there too. Maybe if you have a blog. Of course, we set up a Word Press blog earlier on. You can grab the feed out of that. So anytime you write new articles on your website, they’ll also appear on Facebook. It’s all about getting fresh content and more fans.
One thing that is often asked is should I create a Facebook group? A page will be enough. With creating a Facebook group, you do have to have a number of restrictions. You don’t get the shortcut URL. You can’t add any extra applications, and you’ve got no access to visitor statistics. You can’t promote your ads on there. Events can’t be created. Neither can you send invites.
Now Facebook pages is great, because it has got a Facebook Statistics, called Facebook Insight. I’m just going to show you that now so you can have a look at the stats of the people who are visiting your page. If you scroll down to applications and then click ads and pages, you should be able to see your page here on the right hand side, and all you need to do is click the insights button. And here you’ve got all the stats about who’s visiting your page.
There are a few tips when it comes to creating a Facebook page. One of the main ones is create something for people to come back to. Create a resource. Many companies use viral marketing videos or some kind of flash games. So it’s a good idea to have something unique to your page to get people coming back. Creating contests that include participation is always a good one.
Also, offer your users a coupon code to shop on your site. Would be a great idea to get people lured in. And putting special offers via Facebook is something that many companies do.
Finally, when using the Insight tool, it’s good to see the demographic that does use your Facebook page. Because you may find that you’re targeting men, when in fact most of your visitors are women. So take into account the statistics that you get from Facebook. And of course, target your page content accordingly.
That’s how to create a Facebook page. Thanks for watching.
